When Signs Say More Than Words
For those of you who have had the opportunity to visit Europe, you may immediately recognize the creative signs that I am referencing in this post. Even before we were in the “sign biz”, it was hard to ignore the creative craftsmanship of european signs. On a few different trips to London and Rome, it became clear that the signs of shop owners and restaurants, were clearly works of art. That is, no cutting corners and just slapping up a sign with the business name on it as we so often see in the US.
Now I’m not knocking US business owners for their choice of signage, I’m just saying that the sign owners in Europe (in many cases) have given much thought to the design and execution of the signage which represents their establishment. Truly, you can see the talent of the craftsmen and women who design and fabricate these signs. Sometimes they are whimsical, and often they are very detail-oriented. What I find most compelling about them is that they are memorable. They are picture-worthy for sure!
Good Design Speaks Volumes
When you see these art-qualifying signs, they elicit an emotional response. Many of them make us smile, but they also give us an understanding of what the business does (even if the business name were missing). There are graphic images which serve to inform viewers just by looking at the graphic. Though I have never researched the topic, I would bet that European SignCrafters have passed down the art of creating these sometimes very elaborate pieces of art from many family generations.
I don’t see the same type of conscious & creative effort in producing signs here in the US. So often it seems that the sign(s) were a last minute thought with whatever was left in the budget. A good sign design will make it easy for the viewer to understand what the business does, with a quick glance. A great sign will etch it’s brand recognition into the minds of customers and potential customers forever.
Are Your Signs Memorable?
If I had to advise new business owners about the signs that they choose for their business, I would tell them to spend a great deal of time in the design planning of their brand. I would tell them to be as creative, thoughtful and unique as possible when it comes to their signs. Think about all of the iconic signs that you have seen through the years. Which signs come to mind? What is it about the sign(s) that made/make you remember them? What is the appeal of the sign? Is it a unique shape or design? Does it have big color & impact? Does it do a great job of letting you know what the business/restaurant does? Does it make you smile or bring a sense of nostalgia? These are all things to consider and think about in planning your brand & how you want customers to remember your company. Do a Google Search to see unique and memorable signs from Europe and abroad. Want to stand out from all of your US competitors…your sign may be the way to do it!
Let Vital Signs Help!
Ready to re-evaluate your sign or update your branding…we can help! If you are looking for a way to set your business apart and would like the perfect, memorable sign to do it, give us a call. Our design team is happy to assist. Let’s brainstorm the possibilities!
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