And One Of The Marketing Buzzwords of 2019/20 is…
Experiential Graphics: The act of being surrounded and immersed in graphics that tell a story. Branding and advertising have always been about selling a product or service to consumers. But now more than ever, advertisers are beginning to understand the importance of interactive storytelling and forming long-term connections with their customers through those graphic stories.
The marketing approach is no longer focused on just product plus branding anymore. The focus is on every customer touch point–from the first ad that is seen, through the use/consumption of the product. The use of experiential graphics should engage customers in a memorable way that will form long–term emotional connections and thus, brand loyalty.
How Is It Achieved?
There are a variety of ways that any business can offer a total immersion experience to their customers, such as:
- Pop-Up Retail/Restaurant Spaces: One of the newer trends in many communities are temporary shops, bars, salons and restaurants. With the intention of offering a temporary business product/service, these spaces are created with a very specifically designed theme. These designs can include floor graphics, environmental graphics, wall murals (image & fabric applications), window graphics, life-sized stand-ups; point-of-purchase graphics; danglers from the ceiling, etc.
- Digitized Hand-Drawn/Large Format Art: Rapidly expanding in popularity, many businesses are customizing their design spaces to attract their target market. For instance, children’s hospitals everywhere are designing their environments to make their young patients feel comfortable. Some artwork used are custom hand-drawn images which have been enlarged to cover walls. While other spaces may opt for purchasing easily usable large art files of subject-specific images.
- Interactive Graphics: Another popular and growing trend with experiential graphics is using interactive graphics displays. That is, wall murals, artwork, and custom displays can include opportunities for customers to physically interact with the display in some way (share messages; sign, draw, turn dials, etc.)
- Advertising Wraps! Advertising Wraps are not just for cars! this is especially true when considering a total immersion experience. Whether it’s a wall wrap; a furniture wrap; a floor/ceiling or object wrap, the possibilities are endless. Trying to add some quaint brick charm to a room? Wrap the walls with a true (vinyl or fabric applied) textured look.
- Contour Cut Signage And Dimensional Letters: There will always be a place for dimensional letters and contour cut signage in experiential graphics and design. Having 3D signage will always attract attention, particularly with the proper lighting/color.
- POP (Point Of Purchase) Displays: Point-of-purchase displays add attention-getting visual interest to most product/service settings. POP displays are becoming much more creative and fun in their designs.
Industries Offering Experiential Graphics
Whether targeting specific consumer markets of just utilizing smart design for motivating a company’s employees, many companies are understanding the value of offering the total brand immersion experience. Some of those industries include:
- Casinos
- Entertainment/Hospitality Venues
- Hallways
- Hotels
- Landmarks
- Large Meeting Rooms
- Museums
- Office Space
- Public Gathering Areas
- Restaurants
- Retail Spaces
- Shopping Malls
- Sports Venues
Time To Evaluate
Is your brand offering a storytelling and memorable experience to your existing customers or potential customers? Obviously, some types of businesses are perfect for the total immersion brand experience. But there is always room for improvement. Take a look around your physical space and online presence. Could it be improved? Need a brand refresher? Call Vital Signs TODAY!
We are happy to work with you in developing your brand message and presence. Now that you know Experiential Graphics and branding is a popular trend, let the Vital Signs Design Team help you to do a little brand-standing!!
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