Does color Really Matter?
There are a multitude of details to consider when deciding to start a business. If the business is a franchise, then the chances are that a logo has already been designed and established as a brand. But what if you are starting from scratch? There are details to consider when designing the logo for your new business. Among the details are the color choices that will be used for your new logo/brand.
It’s All About Perception
With 80% of our human experience filtered through our eyes, visual cues are vital to successfully getting a message across. More than the text or shape, the color a brand chooses is its calling card. Color is a signifier, one that commands our attention, and enables companies to establish a brand identity that can become larger than life. It’s crucial when making color decisions for your brand or product to consider how your shade will broadcast the image of the company. As each color has its own message and meaning, the more you learn about this critical design element, the more you will be able to leverage its powerful effects.
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In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgements made about products can be based on color alone (depending upon the product). And in regards to the role that color plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold).
There have been various studies through the years looking at the color preferences of men and women and whether there was a difference. More recently, Radeloff (1990) has found that women were more likely to have a favorite color. In expressing the preferences for light versus dark colors, there was no significant differences between men and women; however, in expressing the preference for bright and soft colors, there was a difference, with women preferring soft colors and men preferring bright ones.
Color And Sign Design
So does color play a part in the design of your signs? You bet. Your logo design should consider the impact that color will make and after being designed, should be carried out throughout all of your branding collateral, including of course, your signage and graphics applications. A great example of where color has had a huge impact on brand and brand impact, is Tiffany and Co. There is not a female who doesn’t recognize a box with Tiffany’s iconic blue color. The robin’s egg blue was created for Tiffany’s in 1845. Tiffany’s is a great example of how color can be closely connected to a logo and brand.
How Can We Help You?
Are you designing or re-designing a new logo or updating your branding? Do you need some help choosing impactful color choices that will ensure that your brand gets noticed? Our design team is ready and waiting for your call. Vital Signs specializes in gettings your signs noticed. Our many years of experience will ensure that your brand offers bold color and impact.
Don’t Forget That We Now Have COVID Graphics for any necessary Covid messaging!
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