What You Should Know About Fonts

Font (also known as type): A Font is a set of printable or displayable text characters in a specific style and size. We all know fonts by what we see and read each day. But do we give them much more thought than that? Probably not, unless you have a business and need to think about marketing your brand, or perhaps you’re planning a wedding or baby shower and are looking for a flowery font that depicts your wedding or baby theme.

Do Fonts Matter?

If you find yourself asking if fonts really matter, then ask yourself, do details matter? The answer is yes, they do! Some folks may think that slapping a message onto a sign and putting it up doesn’t involve (or maybe shouldn’t) involve a great deal of thoughtful design. This is untrue.

All successful businesses, restaurants, franchises, department stores, boutiques, etc., know that the style and look of a font lends a great deal of design to the marketing message and branding of a business. The right font will evoke an intended emotion from a message.

Fonts Elicit Imagery

Asian restaurants are a great example of a business which utilizes fonts in a way that sets the mood and visually compliments their specific type of restaurant fare. What about military fonts? Ever gone to an Army Surplus Store or been a part of a military community where you might see a military sign created with a military font? The military itself often uses a stencil-type font that is easily associated with the military.

Fonts Add Meaning

Great sign and advertising companies realize the importance of using the right font in branding your business. The right font integrates with the image(s) to create the perfect message. A good font compliments the message without overpowering it.

But what happens when the wrong font is used in a message? Or worse..when too many fonts are mixed together to create the message? The wrong font (or mix of), can confuse the viewer. The letters may be too chunky, too squished together or have a mix of block and curly script which defies understanding of the message. You know the signs I am talking about..you spend more time trying to decipher the message, than in receiving the intended message.

We Can Help You Choose The Most Effective Fonts

At Vital Signs we care about your branding message and getting you the most marketing bang for your buck. We care about your message and using the right font. At least one of us has what can only be described as a font addiction and will spend hours pouring over fonts to make sure the right one is used. No worries..it really doesn’t take hours to find the perfect font for your sign. Our design team will work with you to ensure that we craft the perfect branding message with the perfect font(s)/graphics.

Call Vital Signs TODAY to see how we can make your marketing message…FONT-Tastic!